Global Issues of Management in the Multicultural Environment (GIMME)
Participants in the EML GENEVA's programmes will first follow a core syllabus aimed at the acquisition of fundamentals, a thorough knowledge of which is necessary to tackle the specializations proposed in each Master's programme. During this period, participants will also learn to work in groups and to improve the quality of relationships within a team, thanks to real-life situations and simulation games. |
Specialization itself will only start once the core syllabus is completed.
International economy and business cycles
European and international legal frameworks
Negotiation skills
From accountancy basics to the creation of economic value
Diagnosis and entrepreneurial decision-making
Business strategy game
Strategy and organizational behaviour
Luxury management and marketing (specialization)
History and analysis of the luxury sector
History and sociology of luxury activities
Luxury analysis industries: trends
Luxury markets : influence of emerging markets
Marketing of Luxury goods and services
Strategic marketing
Brand management
Luxury consumers behaviour
International marketing
Advertising and communication
Design management
Law of industrial property
Management
Team management
Purchasing
Supply chain and cost management
Retailing and sales
CRM: how to reinforce relationships with customers in luxury goods and services?
E-business and luxury sector
Merchandising
Retail networks management : centralization vs autonomy
Legal issues : contracts law, competition law, retail law
Workshops, visits and conferences
International seminar - Shanghai
Asian business environments
Asian consumer behaviour
Intercultural communication and negotiation
Multicultural teams management
Experiential project
Subject to change